Branded
ECI BRANDED works with fiction producers on short and feature films developed in partnership with brands.
These branded entertainment films harness the power of storytelling to serve a brand world, combining creative excellence, narrative ambition, and communication strategy.
As the branded entertainment agent for around ten leading and highly prestigious French producers, our role is to source briefs from brands, while the producers’ role is to develop creative concepts and produce the films and series.
ECI BRANDED is paid by the producers it represents to support them in producing the films sold to brands.
This approach with brands also enables producers to position their production companies for sponsorship partnerships around film releases and for product placement within their productions.
ECI BRANDED is a co-founder of PARIS BRANDED FILMS FESTIVAL: Paris Branded Films Festival
A few fiction branded films examples:
Ouverture of Something That Never Ended - Gucci Stories
Le loup d'intermarché fête 2026 en famille
Intermarché - Conte de Noël
M&S - Love Thismas (Not Thatmas)
2025 LACOSTE ORIGINAL NEW Nouveau parfum Lacoste nouvelle intensité New intensity Lacoste Original
Channel 4 | Super. Human. | The One Club
Orange - La compil' des Bleues
Niall Horan's Homecoming The Road to Mullingar with Lewis Capaldi - YouTube
GUINNESS – BBDO
Strange Way of Life | A film directed by Pedro Almodóvar - Saint Laurent Productions
Lloyds Bank - Forever Forwards - Behind the Scenes
The Gifting Hour | John Lewis & Partners | Christmas Ad 2024
BETC pour Canal + - "Papa" - Février 2023
Nationwide: Good Way to Bank • Ads of the World™ | Part of The Clio Network
Virgin Atlantic 'See The World Differently' | Videos & Movies on Vimeo
The Beginner | John Lewis & Partners | Christmas Ad 2022
Boots Christmas Advert 2021 | #BagsOfJoy | Boots UK - YouTube
Unexpected Guest | John Lewis & Partners | Christmas Ad 2021
Gravy Song | Sainsbury's | Christmas 2020 | Part 1 of 3
Perfect Portions | Sainsbury's | Christmas 2020 | Part 2 of 3
Title: Sainsbury's Christmas Advert 2020: Gravy Song Part 3 - Heartwarming Nostalgic Commercial
Tina's leaving do.
And of course:
BMW Film series The Hire
Ouverture of Something That Never Ended - Gucci Stories